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CICG leads delegation to Foire de Paris 2025

CICG, May 6, 2025

At the 119th Foire de Paris that kicked off on April 30, China International Communications Group (CICG) organized the 2025 "Souffle d'Orient" Chinese culture theme exhibition and a series of cultural exchange activities to showcase everything new and trendy in Chinese society and culture and foster people-to-people and cultural exchange.

The Chinese culture theme exhibition is inaugurated at the 119th Foire de Paris on April 30, 2025. [Photo/CICG]

Yu Tao, vice president of CICG; Irina Bokova, former director-general of UNESCO; Yang Xinyu, ambassador and permanent delegate of the People's Republic of China to UNESCO; Carine Préterre, executive vice director of the Comexposium Group; Liang Ke, deputy secretary of the CPC Working Committee of the Administration of the Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone; Catherine Ruggeeri, chief supervisor of Cultural Industries, French Ministry of Culture; and Vincent Montagne, president of the Paris Book Festival, attended the opening ceremony and delivered speeches. Over 100 representatives from the cultural, art, publishing, and business communities of China and France participated in the event.

Yu Tao, vice president of China International Communications Group (CICG), delivers a speech at the opening ceremony of the Chinese culture exhibition in Paris, France, April 30, 2025. [Photo/CICG]

Yu said that exchange and mutual learning between the Chinese and European civilizations will not only solidify the public foundation for bilateral relations, but also serve as a global model, injecting stability into a turbulent world. Looking ahead, he emphasized the importance of promoting exchanges in education, science and technology, and culture, so that the seeds of peace can take root in people's hearts around the world, enabling them to work together toward a brighter future for a community with a shared future for mankind, Yu said.

Irina Bokova, former director-general of UNESCO, delivers a speech at the opening ceremony of the Chinese culture theme exhibition in Paris, France, April 30, 2025. [Photo/CICG]

Bokova said that both Chinese and European cultures are significant global forces with profound historical legacies. She said China's participation in the Foire de Paris exemplifies that national rejuvenation begins with its cultural revival and awakening. Today, China places great emphasis on culture, which has become the bedrock and source of social harmony and innovative development in Chinese society. Dialogue between Chinese and French civilizations can bring positive energy to the progress of human civilization, Bokova said.

Yang Xinyu, ambassador and permanent delegate of the People's Republic of China to UNESCO, delivers a speech at the opening ceremony of the Chinese culture theme exhibition in Paris, France, April 30, 2025. [Photo/CICG]

Yang stated that culture is the soul of people and a bridge for interpersonal connections. UNESCO's mission is to promote cultural diversity, and China has always attached great importance to cultural openness and inclusivity, Yang said. China's participation in the Foire de Paris enables people to share their respective cultures and provides an excellent opportunity to promote mutual learning among different civilizations. This exhibition is not only a window showcasing China's global cultural outreach but also an open invitation from China to people from across the world, Yang said.

Carine Préterre, executive vice director of the Comexposium Group, delivers a speech at the opening ceremony of the Chinese culture theme exhibition in Paris, France, April 30, 2025. [Photo/CICG]

Préterre said that the Foire de Paris is the largest fair in France and across Europe. Since its inception in 1904, it has been dedicated to introducing cultures and innovations from around the world to the French public. She said her organization's fruitful cooperation with CICG at the Foire de Paris embodies the friendship between China and France. She said she looks forward to the Chinese Culture Theme Exhibition introducing the charm of Chinese culture to French visitors.

Liang Ke, deputy secretary of the CPC Working Committee of the Administration of the Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone, delivers a speech at the opening ceremony of the Chinese culture theme exhibition in Paris, France, April 30, 2025. [Photo/CICG]

Liang said that Shenzhen, positioned at the forefront of China's reform and opening-up, stands as a vibrant, innovative, and captivating international metropolis. She said that, at the Foire de Paris, the city is delighted to promote two cultural tourism projects: the Shenzhen Qianhai Huafa Snow World, the world's largest indoor ski resort, and the Bay Area Store of Shenzhen Book City, China's largest cultural complex dedicated to books. Qianhai, with its openness and innovation, is reaching out to the world. She said that friends from all sectors are cordially invited to experience Qianhai's appeal and seize the opportunities for shared development.

Catherine Ruggeeri, chief supervisor of Cultural Industries, French Ministry of Culture, delivers a speech at the opening ceremony of the Chinese culture theme exhibition in Paris, France, April 30, 2025. [Photo/CICG]

Ruggeeri said that this year marks the 50th anniversary of EU-China diplomatic relations. Amidst a volatile and ever-changing international landscape, cultural dialogue is of paramount importance in nurturing EU-China relations. Both sides should remain committed to strengthening people-to-people exchanges and the development of cultural and creative industries through pragmatic cooperation platforms like the Foire de Paris, so as to inject new cultural vitality into the friendship between China and France, Ruggeeri said.

Vincent Montagne, president of the Paris Book Festival, delivers a speech. [Photo/CICG]

Montagne said that while the internet and modern technology have posed significant challenges to books, the number of new books published over the past two decades has surpassed the entire volume of publications before that period, with a historic number of manuscripts submitted by young authors. "Light still resides within books," he said. Montagne said he looks forward to in-depth collaboration with Chinese publishing houses to jointly drive the prosperity and development of the book market.

The exhibition features seven themed zones: Themed Books, Cultural and Creative Products from the National Museum of China, Panda Culture, Hehe Culture, Central Plains Culture, Sanjin Culture, and Science and Technology Innovation Culture. Approximately 2,000 exhibits are on display, spanning five categories: books, cultural and creative products, artworks, porcelain and ceramics, and sci-tech innovations. 

Notable exhibits include the multilingual series of "Keywords to Understand China," "Xingbao the Giant Panda," "Nezha Conquers the Dragon King," and "Hanshan's Poems" among the books; panda-themed merchandise, Taizhou Embroidery apparel from Zhejiang province, mulberry silk embroidery, Jinqing straw-woven products, Shanxi iron teapots, Yigenteng table screens, and the intangible cultural heritage Ni Gugu (clay sculpture) among cultural and creative products; Linhai paper-cuttings, mortise and tenon structural components, crystal-carved plates featuring the "Two Hehe Sages," glass artworks of "Hanshan and Shide," and traditional costumes from the "Blue Rhythm and Brocade Memories" collection among artworks; and AI translation devices and AI photo frames among sci-tech innovations.

Cultural performance is staged at the Chinese culture theme exhibition in Paris, France, April 30, 2025. [Photo/CICG]

During the exhibition, various themed promotional events were hosted, such as the Shenzhen Theme Day and the Henan Theme Day, featuring intangible cultural heritage performances and cultural shows. These events attracted nearly 10,000 visitors and garnered enthusiastic responses.

On the opening day, Steven Abajoli, chairman of the Organizing Committee of the Foire de Paris, presented the Honorary Contribution Award to CICG. He commended CICG for meticulously crafting an exquisite exhibition pavilion, presenting a diverse array of cultural products, and organizing creative cultural performances, all of which brought the distinctive appeal of Chinese culture to the Foire de Paris and the French public. This marked the third consecutive year that CICG has received this accolade.

China Pavilion. [Photo/CICG]

Founded in 1904, the Foire de Paris is one of the world's oldest, largest, and most prestigious comprehensive exhibitions. After three years of dedicated efforts, the "Souffle d'Orient" Chinese culture theme exhibition, organized and curated by CICG, has emerged as a highlight at the Foire de Paris, garnering positive public acclaim.