CICG executive attends Fujian promotion event

Lu Cairong, vice president of China International Communications Group (CICG), attended an image promotion event about Fujian province in its southwestern city of Longyan on Friday.

Lu Cairong, vice president of China International Communications Group (CICG), delivers a speech at an image promotion event about Fujian province in its southwestern city of Longyan, Feb. 23, 2024. [Photo/CICG]

During his speech, Lu noted that Fujian province is home to rich cultural heritage and traditions, which are valuable assets for international communication. He detailed the successful collaboration between CICG and Fujian in areas such as book translation, publishing, cultural exchange events, and media relations. He said CICG looks forward to deepening cooperation with the province to shape and promote city brands and images and tell the story of modern Chinese cities.

Performers appear on stage at an image promotion event in Longyan, Fujian province, Feb. 23, 2024. [Photo/CICG]

Hosted by the Publicity Department of the Communist Party of China Fujian Provincial Committee, the event showcased successful local outreach projects and shared valuable experience in brand development and promotion.