CICG executive attends Forum on Building up China's Cultural Strength

The first Forum on Building up China's Cultural Strength opened in Shenzhen, southern China's Guangdong province, on Wednesday. Du Zhanyuan, president of China International Communications Group (CICG) attended the event.

Du Zhanyuan, president of China International Communications Group (CICG), speaks at a roundtable discussion during the first Forum on Building up China's Cultural Strength in Shenzhen, Guangdong province, on June 8, 2023. [Photo/CICG]

During a roundtable discussion on Thursday, Du highlighted the significant role of cultural trade in presenting modern China to the rest of the world.

A roundtable discussion is held during the first Forum on Building up China's Cultural Strength in Shenzhen, Guangdong province, on June 8, 2023. [Photo/CICG]

He called for concerted efforts to build cultural confidence, promote Chinese brands to go global, integrate Chinese cultural products into the global knowledge system, foster innovation in the cultural sector, and enhance language services and narrative systems to effectively enhance China's cultural strength.

The forum brought together representatives from the cultural sector to exchange ideas and explore ways to strengthen China's cultural influence.