Summit showcases top corporate image strategies

Some of China's best corporate practices in shaping global images in 2022 were shared at the 10th China Enterprise Global Image Summit on Tuesday, aiming to provide valuable insights for companies to establish a worldwide presence.

The campaign, which started in September last year, received nearly 200 submissions from centrally administered state-owned enterprises (SOEs), locally administered SOEs, and private enterprises. A total of 35 cases were recognized for their exemplary practices in promoting global development, cross-cultural integration, and innovation in international communication. 

The summit also revealed the top 10 best corporate practices in global image building, with companies including China National Biotec Group Company Limited and China State Construction Engineering Corporation making the list.

The campaign, now in its fifth year, was organized by the China Center for International Communication Development under China International Communications Group (CICG), the Press Center of the State-owned Assets Supervision and Administration Commission of the State Council, the International Department of People's Daily, and the Center for International Cultural Communication under CICG.

The best corporate strategies for global image building are honored at the 10th Chinese Enterprise Global Image Summit in Beijing on Jan. 10, 2023. [Photo/CICG]